Success Case
How Mango Kozijnen reduced cost per appointment by 90% with one full-funnel strategy
The challenge
Mango Kozijnen had a strong reputation in the market, but faced structural challenges in their lead generation and follow-up:
- 1Heavy reliance on separate marketing channels without coherence
- 2High cost per appointment due to inefficient lead follow-up
- 3Leads that were not followed up quickly enough, leading to missed opportunities
- 4Limited insight into what actually contributed to concrete appointments
The strategy: the Appoint Pilot success formula
An integrated full-funnel approach where marketing and AI follow-up work seamlessly together. This combination makes the difference.
Step 1
Website & conversion optimisation
- New website developed with focus on conversion
- CRO optimisations: clear CTAs, trust signals, speed
- Technically optimised for SEO and structural organic traffic
Step 2
Traffic & visibility
- Local SEO for maximum local visibility in the region
- Social advertising focused on direct lead generation
- Targeted campaigns to the right audience at the right time
Step 3
AI lead follow-up
- All leads automatically connected to the Appoint Pilot AI follow-up agent
- Instant follow-up via WhatsApp within minutes
- 24/7 active: evenings, weekends, holidays — no moment missed
- No lead left behind → higher appointment rate
The difference is in the combination
Marketing generates the leads, but AI follow-up ensures no opportunity is lost. This seamless integration is the key to the drastic cost reduction.
The results speak for themselves
Measurable impact on the most important KPIs
£9
Cost per lead
Through efficient targeting and optimisation we achieve a very low lead price without sacrificing quality.
60%
Appointment conversion
From lead to actual appointment. AI follow-up ensures every lead is maximally utilised.
~90%
Cost reduction per appointment
Cost per appointment drastically reduced through the combination of efficient lead generation and AI follow-up.
The power of integration
These results are not the result of one isolated action, but of a fully integrated approach. Website, marketing and AI follow-up work as one system — that is the power of the Appoint Pilot formula.
What the client says themselves
Hear directly from the owner how Appoint Pilot made an impact
Why this is scalable
This approach doesn't just work for Mango Kozijnen. It's a proven system that can be deployed for any growing business.
One central funnel
All channels work together in one integrated system
Fully measurable
Clear insight into what works and where the ROI comes from
Directly scalable
Increase your budget and see results grow proportionally
Less dependent
AI takes over follow-up, no missed leads due to staff shortages
More return from existing leads
The great thing is: you don't necessarily need to invest more marketing budget. By following up better, you get more from the leads you already have.
Discover what Appoint Pilot can do for your business
In a no-obligation strategy call, we'll discuss your situation and show you how our full-funnel approach can work for your business too.